Prof. José Ramón Saura Lacárcel

London South Bank University (LSBU), Harvard Business School (HBS) & Rey Juan Carlos University (URJC)，Spain

Biography

Jose Ramon Saura is Associated Professor (Tenured) of Digital Marketing in the Business Economics Department at Rey Juan Carlos University, Madrid  (Spain). Previously, he held positions and made consultancy at several other companies including Google, L'Oréal, Deloitte, Telefónica, or MRM//McCann,  among others. He earned an international Ph.D. in Digital Marketing at the Rey Juan Carlos University, while researching at London South Bank University  (LSBU) and Harvard University (RCC at Harvard). His research has focused on the theoretical and practical insights of various aspects of User Generated Data  and Content (UGD - UGC), with a specific focus on three major research approaches applied to business and marketing: data mining, knowledge discovery,  and information sciences. His research has appeared in leading international business, marketing, management, and information sciences journals such as: Journal of Innovation and Knowledge, International Journal of Information Management, Technological Forecasting and Social Change, Journal of Business  Research, Government Information Quarterly, Industrial Marketing Management, Management Decision, International Journal of Entrepreneurial Behaviour  & Research, Technovation, Review of Managerial Sciences, Annals of Operations Research, Journal of Small Business Management, International Journal of  Human-Computer Interaction, Journal of Business & Industrial Marketing, Enterprise Information Systems, European Management Journal, European  Research on Management & Business Economics, Computer Communications, Big Data Research, among others. Jose Ramon Saura serves on editorial/reviewer boards of a number of business and information sciences journals. He is Editor of SSCI Journals such as:  Economic Research (JCR Q2 – Taylor and Francis), IoT (JCR Q1 - Elsevier) or Frontiers in Psychology (JCR Q1 – Frontiers), among others.